Create Value: The design of a building is labor-intensive. Design takes time. Designing great building projects and successful communities requires investment in a rich, long practice and cannot be achieved in a single project.  The architect brings this growing value to each project.  It makes no sense for the value of the practice of architecture to be solely based on the hourly wages that can fit in the limits of the owner/architect service contract.  Create value. Expand practice to be measured by the value created.