Craftmanship: Teach craft. Often the architect knows more about the quality of craftsmanship in materials and construction than the contractor or subcontractor specialists. This is the result of contractors becoming managers of low-skilled, low-cost labor. There are few journeymen. The ironic thing is that an architect’s knowledge is secondhand (head knowledge without handwork). But by teaching the value of craft and holding the requirements of quality during construction, we help the contractors, laborers, the industry regain the search for skill, and achieve quality for our projects.